We are Melina and Dino, the duo behind CarbonWhat? Apparel. As a couple juggling a busy family life with our two daughters in Liverpool, UK, we created this online store to share our passion for sustainability and love for eco-friendly tote bags with like-minded people around the world.

CarbonWhat? is a design-driven brand focused on creating eco-friendly, high-quality tote bags that stand out from the mainstream.

Our mission is to design sustainable bags with bold, thought-provoking graphics that spark conversations about humanity, modern life and our responsibility to the planet. By inspiring small, meaningful changes, we aim to create a bigger impact - because together, we can make the world a little greener!

All our tote bags combine style with sustainability. Made from 100% organic cotton, they are certified by the Organic Content Standard (OCS) and Global Organic Textile Standard (GOTS) for premium quality. With OEKO-TEX Standard 100 for safety and proudly PETA-Approved Vegan, these bags reflect our commitment to ethical, eco-friendly and cruelty-free practices.

Because a tote bag shouldn’t just carry your stuff, it should carry a message of change.